UBM Centre of Excellence
UBM Americas is the largest event organiser in the US working on more than 200 events annually.
The company organises some of the most well-known and longest running events across 11 critical sectors as well as owning the largest medical publishing business in the US. Acrotrend helped UBM in establishing a Customer Insights Centre of Excellence to support and deliver customer analytics across various portfolios and brands in a standardised and optimised way.
Acrotrend had delivered Phase 1 of the ‘Customer Insight Programme’ with resounding success and UBM aimed to generate continual value for their customers who consume content via their website, events, apps and other interfaces. We were successful in establishing a ‘Centre of Excellence’ to support and deliver customer analytics across various portfolios and brands in a standardised and optimised way.
Read our post on the ‘Top 3 Reasons Why Customer Analytics Projects Fail’ to understand the pitfalls to avoid. You can also read about our ‘7 Tips to Audience Insight Success for Event Organisers.’
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