Tag Archives: Pharma

How to drive sales with a winning HCP Targeting Strategy

by in Customer Analytics, Healthcare and Pharma, Pharmaceuticals

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive sales. I also considered some of the prominent use cases based on the same data sets […]

How are Pharma companies getting competitive in the new age of data?

by in Business Intelligence, Data Science, Healthcare and Pharma, Pharmaceuticals, Uncategorized

In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective HCP-centric, multi-channel sales and marketing strategies – all based on the insights held by […]

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