Tag Archives: data

Is your business data-driven? Or just data-busy?

by in Customer Analytics, Data, Data Quality

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be data-driven, they have in fact ended up just being data-busy. This […]

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