Tag Archives: Data Science

How are Pharma companies getting competitive in the new age of data?

by in Business Intelligence, Data Science, Healthcare and Pharma, Pharmaceuticals, Uncategorized

In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective HCP-centric, multi-channel sales and marketing strategies – all based on the insights held by […]

From Insight to Action to Stranger Things

by in Business Intelligence, Customer Analytics, Data Quality, Data Science, Marketing, Uncategorized

In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of Netflix’s data. When we arrive at the Insights stage, […]

How often do you exercise… your data?

by in Business Intelligence, Customer Analytics, Data Science, Fitness Industry

Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data from wearable tech. Members’ swipe card and access data contains all […]

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