Tag Archives: data management

What makes Talend Connect the best way to advance your data journey?

by in Business Intelligence, Customer Analytics, Data, Data Migration, Data Quality, Data Science, Events

Join us at Talend Connect in County Hall, London on 15th October to discover new paths for delivering trusted data at speed. We are excited to be a GOLD sponsor for this inspiring event. The agenda is jam-packed with insightful speakers on hot topics. What makes Talend Connect the best way to advance your data […]

How to drive sales with a winning HCP Targeting Strategy

by in Customer Analytics, Healthcare and Pharma, Pharmaceuticals

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive sales. I also considered some of the prominent use cases based on the same data sets […]

How are Pharma companies getting competitive in the new age of data?

by in Business Intelligence, Data Science, Healthcare and Pharma, Pharmaceuticals, Uncategorized

In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective HCP-centric, multi-channel sales and marketing strategies – all based on the insights held by […]

How INSIGHT drives Stranger Things’ success

by in Blog, Business Intelligence, Data Science, Insight, Visualisation

Last time we looked at how data is at the heart of Netflix’s success in helping them to predict successful movies and TV shows. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the INSIGHT aspect of […]

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