by Meenal Ashtikar | Sep 23, 2019 | Customer Analytics, Healthcare and Pharma, Pharmaceuticals
As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...
by Phil Husbands | Sep 17, 2019 | Customer Analytics, Data, Data Quality
For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...
by Natasha Langton | Sep 2, 2019 | Business Intelligence, Customer Analytics, Visualisation
Data visualisation makes sense out of complex data and enables real-time business decisions. Breaking information down into logical and meaningful chunks helps users avoid information overload by keeping things simple, relevant and clear. There are 4 important ways...
by Meenal Ashtikar | Aug 27, 2019 | Business Intelligence, Data Science, Healthcare and Pharma, Pharmaceuticals
In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective...
by Navdeep Dhuti | Aug 21, 2019 | Customer Analytics, Retail
Every once in a while, a new technology, an old problem, and a big idea turn into an innovation – Dean Kamen Looking around at the AI landscape, we can see the exciting quantity of technical innovation in every sector. Using this innovation carefully means that...
