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How to drive sales with a winning HCP Targeting Strategy

How to drive sales with a winning HCP Targeting Strategy

by Meenal Ashtikar | Sep 23, 2019 | Customer Analytics, Healthcare and Pharma, Pharmaceuticals

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...
Is your business data-driven? Or just data-busy?

Is your business data-driven? Or just data-busy?

by Phil Husbands | Sep 17, 2019 | Customer Analytics, Data, Data Quality

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...
4 important ways data visualisation will boost your business

4 important ways data visualisation will boost your business

by Natasha Langton | Sep 2, 2019 | Business Intelligence, Customer Analytics, Visualisation

Data visualisation makes sense out of complex data and enables real-time business decisions. Breaking information down into logical and meaningful chunks helps users avoid information overload by keeping things simple, relevant and clear. There are 4 important ways...
How are Pharma companies getting competitive in the new age of data?

How are Pharma companies getting competitive in the new age of data?

by Meenal Ashtikar | Aug 27, 2019 | Business Intelligence, Data Science, Healthcare and Pharma, Pharmaceuticals

In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective...
How Acrotrend is driving retail innovation through the AWS Media Analysis Solution

How Acrotrend is driving retail innovation through the AWS Media Analysis Solution

by Navdeep Dhuti | Aug 21, 2019 | Customer Analytics, Retail

Every once in a while, a new technology, an old problem, and a big idea turn into an innovation – Dean Kamen Looking around at the AI landscape, we can see the exciting quantity of technical innovation in every sector. Using this innovation carefully means that...
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About Us

At Acrotrend we are a full-service customer analytics consultancy with a specialism in customer data science.

We support our clients in exceeding their customer and revenue objectives by helping them make data driven decisions to acquire, serve and retain customers, improve the customer experience and increase the customer’s lifetime value.

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7 Bell Yard, London, WC2A 2JR, UK.
Phone: +44 208 123 3208
Email: [email protected]

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