Marketing Analytics

Marketing today is as much about technology as it is about creativity. Campaigns & personalised customer experiences in the digital era require data sourced from a complex web of MarTech & AdTech systems.

Acrotrend’s marketing analytics services connect customer data from all your channels & campaigns. This means you can track engagement, KPIs & customer journeys, giving you meaningful insights to improve your marketing results.

Our Marketing Analytics Deliverables

Segmentation

Automate creating micro-segments for personalised marketing.

Map Customer Journeys

Visualise how your customers engage across channels throughout the customer lifecycle.

Attribution Modelling

Understand how different campaigns contribute to your marketing goals.

Funnel Analysis

Define & analyse your marketing to sales funnel.

Channel Preferences

Use predictive scoring to find the best channel & timing for your audience.

Marketing Dashboards

Improve decision making with better visualisation of data & campaign reporting.

Our Service Approach

Advisory Consulting

Advisory Consulting

Strategic consultancy services to help define your retention strategy, churn or KPI Framework.

Delivery Accelerators

Delivery Accelerators

Our Blueprint solution accelerators speed up your journey to insight, so you can take action sooner.

Managed Services

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Reduce the effort of creating rules based targeting segments & audiences by using Machine Learning to automate the definition & publishing of micro-segments.