Data Quality

Inconsistent, duplicated, missing or inaccurate data is the bane of all analytics & CRM projects. Data quality problems undermine stakeholder confidence in your analysis or reports, lead to poor decision making, reduce process efficiency & are complex to fix. Acrotrend’s data quality services can help rebuild trust in your data.
Acrotrend’s data quality services automate the preparation, cleaning, deduplicating & testing of your data so you can trust your reports are accurate & your conclusions sound.

Our Data Quality Deliverables

Understand Issues

Understand the critical issues with your customer data.

Make Better Decisions

Model data so that it represent your business & customers.

Increase Revenue

Cross & up-sell using accurate, matching customer data.

Cost Savings

Save costs by reducing manual effort on matching & cleaning your customer data.

De-duplicate Data

Match & merge records from multiple systems.
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Trustworthy Data

Continuously test the accuracy of your data to identify anomalies.

Our Service Approach

Advisory Consulting

Advisory Consulting

Strategic consultancy services to help define your retention strategy, churn or KPI Framework.

Delivery Accelerators

Delivery Accelerators

Our Blueprint solution accelerators speed up your journey to insight, so you can take action sooner.

Managed Services

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Demand More from your Customer Data: 5 Steps to Improve Quality Data

47% of data has some sort of integrity issue. This translates into an average financial impact to companies of $15m (source: Gartner). This whitepaper explores Acrotrend’s methodology to find, quantify & address data quality issues.