Be The Master of Your Customer Data

Master Data Management

Poorly defined customer data within a company leads to inaccurate reporting across your systems and can lead to disastrous consequences in terms of customer relationships and more often than even bad PR.

Such customer experience is deeply embedded within your ‘source systems’ which is the first point of interaction for your customers. You will have different such points of interactions. Keeping the definition of your customer the same across all systems can be enterprise’s worst nightmare.

Acrotrend Master Data service offers the platform to ensure you can respond to the business requirements and keep your customer platforms talking the same language.

Customer Analytics Reference Architecture for Data Integration

With the growing volume and variety of your customer data, the big bang approach to implement an MDM platform no longer works. The implementation needs deliver smaller pieces to achieve your business objectives.

This requires embedding data governance and data stewardship as a part of your MDM roadmap. We help you identify a roadmap where you can truly start small with pilot based on specific use cases and build ahead based on successes of smaller pilots.

We can help you assess your customer data landscape and lay out a roadmap to deliver the solution. We can help you deliver the following styles for customer master data –

  • Consolidated – integrate master data from multiple sources into a hub, typically a data warehouse, to create a single version of truth.
  • Registry – Identify the duplicates from your different customer sources and match them using a single identifier.
  • Coexistence – this is similar to the consolidation style except in this case the customer master record is stored in an MDM system and updated in source systems.
  • Centralised – The hub merges, stores and maintains the customer data attributes and cleanses, matches and enriches the data. This data is published in the source systems.

What are the Benefits?


Enables single view of customer across the enterprise.

Better decision-making capabilities with better quality customer data.
Increase revenue with cross sell & upsell with better matching customer data.
Create a true golden copy of your customer record.
Synchronize the single view of customer across all your data systems.

Get Results Faster

Accelerator for Data Warehouse Modernisation
Talend partner. Talend's data integration platforms and Stitch solution delivers insight ready data at scale.
Amazon AWS select consulting partner

Steps to Success

1. Discovery

Conduct a discovery (rapid or comprehensive) to determine use cases for pilots.

2. Pilot

Implement the pilot and create a complete MDM roadmap.

3. Implement

Proceed with your roadmap with implementing the MDM components including stewardship within the identified areas of your organisation.


Acrotrend Accelerators for Master Data Management include:

  • Gap Analysis Framework
  • Profiling Framework
  • AWS Rapid Deployment Pack
  • AWS Quick Deployment for Talend
  • Rapid Profiler
  • Customer Match Machine Learning Algorithm
  • Customer Address Cleanser
  • Test & Validation Framework
  • Integration for Salesforce CRM, Salesforce Marketing Cloud & Eloqua
  • Common Customer Data Model
  • Test & Validation Framework

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