Marketing Analytics

Marketing today is as much about technology as it is about creativity. Campaigns & personalised customer experiences in the digital era require data sourced from a complex web of MarTech & AdTech systems.

Acrotrend’s services will help you collate, connect & understand your cross channel customer data to get meaningful insights to improve your marketing results.

Customer Analytics Reference Architecture for Marketing Insights

Acrotrend’s marketing analytics services join digital & offline customer datasets to track marketing KPIs, map customer journeys & measure the effectiveness of marketing campaigns.


Automate creating micro-segments for personalised marketing.

Funnel Analysis

Define & analyse your marketing to sales funnel.

Map Customer Journeys

Visualise how your customers engage across channels throughout the customer lifecycle.

Channel Preferences

Use predictive scoring to find the best channel & timing for your audience.

Attribution Modelling

Understand how different campaigns contribute to your marketing goals.

Marketing Dashboards

Improve decision making with better visualisation of data & campaign reporting.

Advisory Consulting

Strategic consultancy services to help define your customer engagement process, funnel stages or KPI framework.

Delivery Accelerators

Blueprint solution accelerators speed up your journey to insight, so you can take action sooner.

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Reduce the effort of creating rules based targeting segments & audiences by using Machine Learning to automate the definition & publishing of micro-segments.


In order to give you faster delivery timelines and deliver consistent high-quality outputs, our KPI dashboarding services are powered by technology and process accelerators.

KPI Definition Kits

Ready-to-use KPI definition kits, including data glossaries, pre-built dashboard and templates for marketing and sales.


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KPI Dashboard Quality Assurance services ensure your teams have access to robust, reliable insights wherever they are and on every device they use.

Best of Breed Technologies

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Looker partner. Looker's platform for data modelling and visualisation connects people with useful data in a scalable, flexible way.
Oracle Eloqua Marketing Automation
Salesforce sale cloud and marketing cloud

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