Marketing Analytics

Marketing today is as much about technology as it is about creativity. Campaigns & personalised customer experiences in the digital era require data sourced from a complex web of MarTech & AdTech systems.

55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

Econsultancy study.

Acrotrend’s marketing analytics services connect customer data from all your channels & campaigns. This means you can track engagement, KPIs & customer journeys, giving you meaningful insights to improve your marketing results.

Our Marketing Analytics Service Offerings

Segmentation

Automate creating micro-segments for personalised marketing.

Funnel Analysis

Define & analyse your marketing to sales funnel.

Map Customer Journeys

Visualise how your customers engage across channels throughout the customer lifecycle.

Channel Preferences

Use predictive scoring to find the best channel & timing for your audience.

Attribution Modelling

Understand how different campaigns contribute to your marketing goals.

Marketing Dashboards

Improve decision making with better visualisation of data & campaign reporting.

Our Service Approach

Advisory Consulting

Advisory Consulting

Strategic consultancy services to help define your customer engagement process, funnel stages or KPI framework.

Delivery Accelerators

Delivery Accelerators

Our Blueprint solution accelerators speed up your journey to insight, so you can take action sooner.

Managed Services

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Reduce the effort of creating rules based targeting segments & audiences by using Machine Learning to automate the definition & publishing of micro-segments.

Best of Breed Technologies

Power BI Logo 200x200
Looker partner. Looker's platform for data modelling and visualisation connects people with useful data in a scalable, flexible way.
Oracle Eloqua Marketing Automation
Salesforce sale cloud and marketing cloud

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