Too often KPIs and metrics are not aligned to your business objectives and don’t provide insights that help create value. Few businesses are short of dashboards and reports, but most are missing actionable insights that provide a competitive advantage.
Your investment in analytics needs to work at a strategic as well as operational level. Reports must be understandable and easy to interpret, insights need to be available to those who can act on them.
By asking the right questions of your data, you can uncover hidden patterns and trends that will help you better understand your customers and how what they do impacts your bottom line.