Data Quality

Inconsistent, duplicated, missing or inaccurate data is the bane of all analytics projects. Data quality problems undermine stakeholder confidence in your analysis or reports, lead to poor decision making and are complex & time consuming to fix.

Acrotrend’s services can help rebuild trust in your data.

Customer Analytics Reference Architecture for Data Integration

Acrotrend’s data quality services automate the preparation, cleaning, deduplicating & testing of your data so you can trust your reports are accurate & your conclusions sound.

Understand Issues

Understand the critical issues with your customer data.

Cost Savings

Save costs by reducing manual effort on matching & cleaning your customer data.

Make Better Decisions

Model data so that it represent your business & customers.

Deduplicate Data

Match & merge records from multiple systems.

Increase Revenue

Cross & up-sell using accurate, matching customer data.

Trustworth Data

Continuously test the accuracy of your data to identify anomalies.

Advisory Consulting

Strategic consultancy services to help define your identify & address data issues, modelling data to match your business needs.

Delivery Accelerators

Blueprint solution accelerators automate cleaning & testing data, so you can take action sooner.

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Our custom machine learning algorithms match and cleanse data. These algorithms can learn from your data over iterations and start fixing issues with appropriate interventions where necessary.


In order to give you faster delivery timelines and deliver consistent high-quality outputs, our Data Quality services are powered by technology and process accelerators like common customer data model, master data assessment framework, profiling framework, quick deployment pack for AWS, customer match ML, integrations for Salesforce CRM, Salesforce Marketing Cloud & Eloqua and more…

Data Integration Framework

Get in touch with us for more information.

Request Consultation

We can introduce data quality controls and automation into your regular integration workflows.

Best of Breed Technologies

Talend partner. Talend's data integration platforms and Stitch solution delivers insight ready data at scale.
Amazon AWS select consulting partner

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