Data Quality

Inconsistent, duplicated, missing or inaccurate data is the bane of all analytics & CRM projects. Data quality problems undermine stakeholder confidence in your analysis or reports, lead to poor decision making, reduce process efficiency & are complex to fix. Acrotrend’s data quality services can help rebuild trust in your data.

“The cost of poor quality customer contact data to UK organisations is … an average of 5.9% of annual revenue.”

Royal Mail study.

Acrotrend’s data quality services automate the preparation, cleaning, deduplicating & testing of your data so you can trust your reports are accurate & your conclusions sound.

Our Data Quality Service Deliverables

Understand Issues

Understand the critical issues with your customer data.

Cost Savings

Save costs by reducing manual effort on matching & cleaning your customer data.

Make Better Decisions

Model data so that it represent your business & customers.

Deduplicate Data

Match & merge records from multiple systems.

Increase Revenue

Cross & up-sell using accurate, matching customer data.

Trustworth Data

Continuously test the accuracy of your data to identify anomalies.

Our Service Approach

Advisory Consulting

Advisory Consulting

Strategic consultancy services to help define your identify & address data issues, modelling data to match your business needs.

Delivery Accelerators

Delivery Accelerators

Our Blueprint solution accelerators automate cleaning & testing data, so you can take action sooner.

Managed Services

Managed Services

Take the risk & effort out of your project, for a predictable monthly price.

Download our White Paper:

Demand More from your Customer Data: 5 Steps to Improve Quality Data

47% of data has some sort of integrity issue. This translates into an average financial impact to companies of $15m (source: Gartner). This whitepaper explores Acrotrend’s methodology to find, quantify & address data quality issues.


Packaged consulting engagements to deliver fast results for a fixed price.

Data Quality Audit

Click below to learn more about our accelerator service for Data Quality.

Data Quality Audit Service

We can introduce data quality controls and automation into your regular integration workflows.

Best of Breed Technologies

Talend partner. Talend's data integration platforms and Stitch solution delivers insight ready data at scale.
Amazon AWS select consulting partner

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