Acrotrend. Keeping you ahead of the curve
A great customer experience relies on your organisation having the capability to gather customer data efficiently. You also need to know your data is high quality and have the skill to drill down to a single customer view for a complete understanding.
In addition, your customer facing teams need to have deep insights about any given individual, so they know their loyalty level and ongoing engagement with your various brands and how this has evolved over any given period of time. Your team then needs to be able to take relevant action based on those insights, such as communicating with them at the perfect time to deliver the right offer or message.
With the constant shifting of market trends, it’s important for you to be able to anticipate positive and negative movement, share and discuss these insights with stakeholders before experimenting and course correcting rapidly at the right moment. What’s more, you need these capabilities on an everyday basis for it to have maximum effect on your business, and the ability to scale these up and down according to need without wasting time or money.
It’s a big ask.
Acrotrend has the solution. Our customer analytics reference architecture organises your data so you can ask key business questions and generate useful insights, enabling you to act on them at the right time in the most effective way. Our reference architecture doesn’t just address your current needs. It future-proofs your investment across a range of analytics. Our reference architecture gives you the key capabilities to making a successful customer analytics journey whenever you need. You can break down customer data silos to deliver an enhanced customer experience by giving relevant, complete information to those who need it, including:
- Sales reps
- Customer service agents.
While there are many tools and technology platforms available to fulfill your reference architecture, based on our extensive experience, we’ve picked what we consider the best-fitting ones to make up the stack. This means that not only do you save time trying to make sense of which will work best for you, you know the ones we recommend integrate effectively with each other.