Action: Intelligently Personalise Customer Experience

Create intelligent customer experiences and business processes by applying actionable insights.

Most businesses struggle to realise strong returns on their analytics investments because they see business intelligence as a way to report what has already happened. This “rear view mirror” approach to analytics misses the huge opportunity that insight driven action presents.

Customer Analytics Reference Architecture for Marketing Insights

Generate Actionable Insights from Your Data

Insights generated from your data are sign posts for future actions and activities that will result in real business impact and value. Our services help you embed customer insights as part of your everyday marketing, sales and customer service processes.

By automating how insights are surfaced in the context of your specific business scenarios and making them easily accessible to all stakeholders in a business processes, taking data driven action becomes part of your day to day “business as usual” rather than a discussion point in your end of quarter meeting.

EMBEDDED INSIGHTS

Enable customer insights to be integrated and embedded in any business systems.

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Automated Segment Import

Sync data-science discovered segments and enriched customer profiles into your CRM and MarTech systems.
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Share Insights

To collaborate on customer data and insights.

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Insight-Based Workflow Triggers

Automatically trigger business processes on KPI breaches and special events.

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Acrotrend can help you ensure that taking data driven action becomes part of your day-to-day practice.

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Business Analysts working on Customer Analytics

Above and Beyond

Working with Acrotrend felt more like a partnership. They went above and beyond to understand our market situation and needs, creating an analysis framework that we can use to engage our audience community like never before.

Amandeep Sandhu  – Vice President, Customer Insights, UBM Tech.

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