For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective.

This sounds great in theory, but the reality is that many businesses come to discover that in trying to be data-driven, they have in fact ended up just being data-busy. This is when data is consuming lots of time and energy within the business, but for little value. Can you relate?

Watch as Phil Husbands, data and analytics director at Acrotrend, describes the five hallmarks of a data-driven business, to help you decide whether your business is data-driven, or just data-busy.

To find out more about how Acrotrend can help your business become truly data-driven, please contact us today to request a free consultation.

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