How to drive sales with a winning HCP Targeting Strategy

How to drive sales with a winning HCP Targeting Strategy

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...

New pains for Pharmaceuticals

New pains for Pharmaceuticals

The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates - expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the...