The role of data in the future of the events industry

The role of data in the future of the events industry

The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...

How INSIGHT drives Stranger Things’ success

How INSIGHT drives Stranger Things’ success

Last time we looked at how data is at the heart of Netflix’s success in helping them to predict successful movies and TV shows. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further...

How to bring a 360° Customer View to life

How to bring a 360° Customer View to life

Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today's digital era. However, achieving a true 360° view that drives business value remains elusive... This article proposes a different way to implement a...

4 Ways Data Visualisation Improves Decision-Making

4 Ways Data Visualisation Improves Decision-Making

They say a picture paints a thousand words when it comes to detailed statistical data. OK, OK 'they' don't say that but we definitely do! The most effective way of explaining complex issues in a clear and easy to understand form is with a picture or data...