The role of data in the future of the events industry

The role of data in the future of the events industry

The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...

Is your business data-driven? Or just data-busy?

Is your business data-driven? Or just data-busy?

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...