How to drive sales with a winning HCP Targeting Strategy

How to drive sales with a winning HCP Targeting Strategy

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...

Can Analytics Develop the Private Healthcare Market?

Can Analytics Develop the Private Healthcare Market?

In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience. Patient Power in the Private Healthcare Market Patients are expecting quality care, cost transparency and easy to digest information...