Blockchain, GDPR and the elusive Single Customer View

Blockchain, GDPR and the elusive Single Customer View

"What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing..." This is a common conversation, one I've had with countless...

What GDPR Means for the Event Professional

What GDPR Means for the Event Professional

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready?  This new data regulation constitutes the biggest change to the data protection regime in the EU since the 1995 Data Protection Directive. It will change how you...

GDPR in Action: Collecting Data at Events

GDPR in Action: Collecting Data at Events

GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event. Data collection has an increasingly important role in the events industry as the more personal data event organisers...

GDPR: Your Modernisation Journey

GDPR: Your Modernisation Journey

The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data. Event businesses will be able to create targeted marketing and communication strategies that align with their customers interests and...

GDPR: Positive Disruption for Events Industry

GDPR: Positive Disruption for Events Industry

While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives. GDPR can work in your favour and be a great catalyst for innovation within your organisation. We have discussed the ins and outs of GDPR Compliance in...

Are You GDPR Compliant?

Are You GDPR Compliant?

How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, had the pleasure of speaking on a panel of experts about the implications of the upcoming General Data Protection Regulation which will take effect on 25th May 2018. ...