How often do you exercise… your data?

How often do you exercise… your data?

Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...

Why Are My Customers Leaving?

Why Are My Customers Leaving?

If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.

Healthy Customer Analytics for the Fitness Industry

Healthy Customer Analytics for the Fitness Industry

Competition in the fitness industry is intensifying with acquisitions and mergers specifically in the UK and Europe. LeisureDB’s 2016 ‘State of the UK Fitness Industry Report‘ reveals the UK fitness industry is continuing its growth trend with low-cost operators...