The role of data in the future of the events industry

The role of data in the future of the events industry

The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...

New Ways of Marketing Your Events

New Ways of Marketing Your Events

Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.   Event marketing describes the process of developing a thematic exhibition, exhibition, or presentation to...

Get the Urge to Merge Your Event Data

Get the Urge to Merge Your Event Data

There is a growing interest in using data to create business value, but with it comes a double-edged risk. On one hand, you, the event organiser, may lose out on key audience and exhibitor insights and fall behind in the competition if you ignore their data – on the...

7 Tips to Audience Insight Success for Event Organisers

7 Tips to Audience Insight Success for Event Organisers

Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success. 1. Outcome-Based Event...