From Insight to Action to Stranger Things

From Insight to Action to Stranger Things

In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...

New pains for Pharmaceuticals

New pains for Pharmaceuticals

The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates - expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the...

How INSIGHT drives Stranger Things’ success

How INSIGHT drives Stranger Things’ success

Last time we looked at how data is at the heart of Netflix’s success in helping them to predict successful movies and TV shows. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further...

How often do you exercise… your data?

How often do you exercise… your data?

Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...

The Anatomy of a ‘Customer Analytics’ Expert

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability? As Head of the Customer Insights Solutions team at Acrotrend, I am regularly involved in hiring consultants who can provide the best-fit...