Netflix used data science to ensure Stranger Things would be a hit – could it work for you?
Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data from wearable tech. Members’ swipe card and access data contains all […]
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.
I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability?
WEBINAR: July 19, 2019, 11:00AM BST Join us next Friday 19th July as Acrotrend’s CTO, Shailesh Mally...
We live in the age of the customer, and in the face of increasing organisation-customer touch points...