Is your business data-driven? Or just data-busy?

Is your business data-driven? Or just data-busy?

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...

From Insight to Action to Stranger Things

From Insight to Action to Stranger Things

In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...