The role of data in the future of the events industry

The role of data in the future of the events industry

The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...

Acrotrend talks on Looker to CRN.com

Acrotrend talks on Looker to CRN.com

At Acrotrend we always like to have an opinion on things. This time around, we were asked to provide our view on how our partner, business intelligence software company, Looker, has been evolving to enhance its offering. Looker is currently going through the process...

How to drive sales with a winning HCP Targeting Strategy

How to drive sales with a winning HCP Targeting Strategy

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...

Is your business data-driven? Or just data-busy?

Is your business data-driven? Or just data-busy?

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...