Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you
4 drivers for increasing customer lifetime value for field service businesses
4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses
How can Field Service Management businesses maximise customer lifetime value?
For your field service management business to reach its maximum customer lifetime value potential, you need to empower your contact centre agents and field service technicians to have emotionally resonant customer interactions at every touchpoint. In the first of our...
3 ways Snowflake Data Cloud will change the data game
3 ways in which we think Snowflake Data Cloud will change the data game
The role of data in the future of the events industry
The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...
Together, We Will Get Through This – Ways We Can Contribute
The year started off great for Acrotrend and I must say one of the best in the last 13 years. We had a wonderful Q1 and 2020 and had ambitious plans to help our clients achieve the promise of customer analytics. With new industry accelerators being built, further...
Acrotrend talks on Looker to CRN.com
At Acrotrend we always like to have an opinion on things. This time around, we were asked to provide our view on how our partner, business intelligence software company, Looker, has been evolving to enhance its offering. Looker is currently going through the process...
Don’t drown in data!
If data is the new water, check out our latest infographic that will sweetly explain how not to drown in it!
What makes Talend Connect the best way to advance your data journey?
Join us at Talend Connect in County Hall, London on 15th October to discover new paths for delivering trusted data at speed. We are excited to be a GOLD sponsor for this inspiring event. The agenda is jam-packed with insightful speakers on hot topics. What makes...
How to drive sales with a winning HCP Targeting Strategy
As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...