Data visualisation makes sense out of complex data and enables real-time business decisions. Breaking information down into logical and meaningful chunks helps users avoid information overload by keeping things simple, relevant and clear. There are 4 important ways that data visualisation can help your business improve decision making. Check out our infographic below! At Acrotrend […]
In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective HCP-centric, multi-channel sales and marketing strategies – all based on the insights held by […]
Looking around at the AI landscape, we can see that the exciting quantity of technical innovation in every sector.
In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of Netflix’s data. When we arrive at the Insights stage, […]
The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates – expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the adoption of digital technologies to keep up and align with the entire ecosystem and major […]
We live in the age of the customer, and in the face of increasing organisation-customer touch points...