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3 ways Snowflake Data Cloud will change the data game

3 ways Snowflake Data Cloud will change the data game

by Shailesh Mallya | Jul 27, 2020 | Blog, Data, Data Migration

As Frank Slootman, Snowflake’s CEO said “Every once in a while, there is a step-level change that really alters the game”. With the data cloud announcement, a step level change it is and a whole lot more. As he aptly put it, “The Data Cloud is exactly that...
What makes Talend Connect the best way to advance your data journey?

What makes Talend Connect the best way to advance your data journey?

by Shailesh Mallya | Sep 30, 2019 | Business Intelligence, Customer Analytics, Data, Data Migration, Data Quality, Data Science, Events

Join us at Talend Connect in County Hall, London on 15th October to discover new paths for delivering trusted data at speed. We are excited to be a GOLD sponsor for this inspiring event. The agenda is jam-packed with insightful speakers on hot topics. What makes...
Business Intelligence Modernisation

Business Intelligence Modernisation

by Shailesh Mallya | Jul 8, 2019 | Business Intelligence, Visualisation

Have you seen the story of Tim and Liz and their BI adventure? Take the first step on your own BI adventure by downloading our BI Modernisation Accelerator. Then contact us on [email protected] or +44 208 123 3208 to take action.
Don’t be a BI has-been!

Don’t be a BI has-been!

by Shailesh Mallya | Jun 26, 2019 | Business Intelligence, Data Migration, Visualisation

Based on our extensive experience managing projects to create reports and dashboards, or enabling ad hoc analysis on legacy BI stacks such as OBIEE or SAP Business Objects, organisations we have worked with (within 12 weeks) typically save a massive 75% in people days...
Don’t be a BI has-been!

5 Reasons to Change Your Enterprise BI Platform

by Shailesh Mallya | Jun 18, 2019 | Business Intelligence, Customer Analytics

Benefits of Modernising your BI Approach and Toolset Written by Shailesh Mallya This is the first in a series of 3 posts that explore the topic of BI modernisation. This article starts with the benefits of updating your BI approach and moving off a legacy enterprise...
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Recent Articles

  • 4 steps to delivering impactful customer advocacy and driving referrals
  • 3 ways to enhance cross-sell and drive up CLV for FSM businesses
  • 4 drivers for increasing customer lifetime value for field service businesses
  • How can Field Service Management businesses maximise customer lifetime value?
  • 3 ways Snowflake Data Cloud will change the data game
About Us

At Acrotrend we are a full-service customer analytics consultancy with a specialism in customer data science.

We support our clients in exceeding their customer and revenue objectives by helping them make data driven decisions to acquire, serve and retain customers, improve the customer experience and increase the customer’s lifetime value.

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7 Bell Yard, London, WC2A 2JR, UK.
Phone: +44 208 123 3208
Email: [email protected]

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Latest Blog Posts
4 steps to delivering impactful customer advocacy and driving referrals

The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.

3 ways to enhance cross-sell and drive up CLV for FSM businesses

Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you

4 drivers for increasing customer lifetime value for field service businesses

4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses

How can Field Service Management businesses maximise customer lifetime value?

For your...

3 ways Snowflake Data Cloud will change the data game

3 ways in which we think Snowflake Data Cloud will change the data game

The role of data in the future of the events industry

The...

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