Migrating data from a legacy system can be daunting, follow this recipe for a stress free project.
How a solid KPI testing strategy underpins the success of your pharma sales team’s digital transformation.
If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.
Networking remains the top reason to attend an event. Matchmaking can create and add value to events’ attendees and exhibitors, and help them build meaningful and genuine connections.
Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…