Can Analytics Develop the Private Healthcare Market?
In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience.
Patient Power in the Private Healthcare Market
Patients are expecting quality care, cost transparency and easy to digest information in order to make informed decisions. London specifically is being seen as a global healthcare hub with private hospital revenues worth approximately £1.4 billion per year, growing 8% every year since 2006 according to a report by Laing Buisson.
With the present funding gap in the NHS, the King’s Fund report shows that patients on a waiting list for more than 18 weeks rose to just over 8% for the first time. This correlates to data showing that more patients are turning to ‘Self-Pay,’ options in the UK.
A Digital Bedside Manner
Forrester states that with new data sources, there are new expectations to securely integrate, analyse and utilise patient data for insights. For example, behavioural medical experts can now study language patterns used in social media and correlate this data to health outcomes for the individual patient.
Digitisation has made it possible to collect patient data outside of the clinical setting, allowing private hospitals to gain a more holistic view of their patients. A deeper digital understanding of patients, from their social engagements, behaviours and lifestyle choices, enables hospitals to deliver a personalised quality of care, both before and after care. This insight can translate into huge dividends.
A Holistic View
A 360-degree view of the patient can be achieved with an analytics infrastructure that is integrated and simple to access. Our experience in private healthcare and specifically with Nuffield Health shows that collation of non-clinical data with the aim of achieving a holistic view of the patient enables private hospitals to deliver the right patient experience at the right time.
In summary, having a complete view of the patient gives way to a personalised approach, which strengthens the relationship between caregivers and patients. Segmentation is key. Those patients who receive continual value through personalised communications and transparency are more likely to utilise more services in the future.
• Bringing existing patient data in one place to engage current and new patients
• Enable a patient-centric model leading to better quality of care
• Create a seamless patient experience whilst collecting digital customer data
• Devise and implement a data governance structure ensuring accessibility
• Ensure all privacy and data regulations are strictly adhered to
What We Can Do For You
• Bring all of your data in one place to enable business units to have relevant access
• Enable business units to understand who your patients are and how to engage with them in the way they want to be engaged
• Create a non-clinical patient experience journey
• Deliver a holistic 360 view of your patients whilst complying with patient privacy regulations.
• Outline a data governance structure to allow relevant communication from the right department