About Us

Acrotrend is a customer analytics consulting firm that specialises in supporting businesses to maximise the potential of the digital world. We take you from data to insight to action.

We combine curiosity, questions and our love of data with:

    • Best of breed customer analytics technology
    • Machine learning and data science
    • Packaged solution accelerators

Founded in 2007 and with 85 data specialists across 3 countries, Acrotrend have built 50+ data warehouses and have delivered 250+ customer analytics projects.

Image of chat icons representing what our customers say about Acrotrend

Acrotrend helped us understand our member’s behaviours at gym sites and brought out very actionable segments and data-driven insights.

We can now nurture these segments through our digital marketing initiatives to improve the member experience , and drive better health outcomes and lifetime value from our members.

Ben Hammond  – Head of CRM, Nuffield Health.

Our Team

Sandeep Mendiratta
MD and Co-Founder

Sandeep believes organisations need to be culturally more curious about their data and build communities around data to have continuous success. He has been engaged with some of the most ambitious leaders across a host of sectors and brings a wealth of experience and knowledge within data management and customer analytics.

Shailesh Maliya
Tech Leader and Co-Founder

Shailesh is passionate about building ‘best in class’ technologies for customer insight & analytics and helping our clients implement them. This has led him to work with the top technology consulting organisations and co-founding companies.

Tom Coppock
Head of Consulting

Tom loves helping companies apply technology to solve problems, accelerate their business and delight their customers. A digital industry veteran, prior to Acrotrend Tom has held senior leadership roles at Adobe, Sprinklr and Marketo, where he has been engaged on global projects at the cutting edge of marketing automation, cross channel analytics and customer experience management.

Meenal Ashtikar
Head of Customer Insights

With over 17 years of consulting experience, I have delivered excellent results across multiple industries; helping Sales, Marketing and Customer Service functions apply Customer Insights and Analytics(CIA), BI, Data Discovery technologies and concepts to realise real business value from their customer acquisition, retention and profitability programmes.

Pankaj Ghag
Head of Project Delivery

A business and technology leader with 20 years of experience in the Information Technology industry with more than 15 years in the end-to-end lifecycle of Data Warehousing, Data Management, Business Intelligence and Customer Analytics solutions on multiple technology stacks including BI & Analytics on the Cloud.

Pankaj has extensive experience across Manufacturing, Retail, Banking, Events Management, Charity, Healthcare and Pharmaceutical sectors.

Gaurav Bhagi
Head, Client Engagement and Advisory

With over 14 years’ experience in Client Engagement and Technology Consulting across UK/Europe, North America, and Asia-Pacific, Gaurav has partnered with senior executives at leading brands like Coca-Cola on their strategic Data and Analytics initiatives. He has a unique blend of Business and Technology skills, and the passion to integrate the two, to achieve your Customer centricity objectives.

Join the people behind our success

We’re a forward-thinking company and we want forward-thinking people who will work hard because they love what they do. We like dedication. We’re dedicated to our work and to the people on our team, as well as our customers. If you think that’s you, we’d like to hear from you.

Why Acrotrend


Infusing Non-Traditional Thinking

Businesses today need to ask the right questions from the data. What are the right questions? The unusual and non-traditional ones. We’ve structured our entire process around this.


Client Engagement

Our teams are made up of a fusion of business analysts/subject matter experts and technical data scientists, designed to optimise client engagement.


Co-Creation for Better Outcomes

Every business is unique, just like every customer is unique. Because of this, co-creation with our clients is paramount to how Acrotrend solves business challenges.


We Aim to Hold Everyone Accountable

Analytics projects really don’t ever “fail”. Instead, what usually happens is that we as people fail to act on the data-driven insights and recommendations. Our way-of-working ensures both us and our clients are doing everything possible to ensure key business recommendations are acted on.

Preferred Partners

Acrotrend work with a wide range of technologies to deliver client projects, providing expertise at every step of the life-cycle of a Customer Analytics initiative. 

In the course of implementing over 250 projects, we identified a small number of best of breed solution providers with whom we now proactively partner. These vendors provide the most flexible, cost effective and scalable solutions for Customer Analytics, and we recommend these partners for green field implementations and modernisation programmes.

Reliable, scalable, and inexpensive cloud computing

For over 12 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 125 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management. AWS services are trusted by millions of active customers around the world to power their infrastructure, make them more agile, and lower costs.

Business intelligence and big data analytics

Looker is a unified Platform for data that delivers actionable business insights to every employee at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures.

Your data, no limits

Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions.

Cloud infrastructure and interactive data visualisation

Micorsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Acrotrend work with a range of Microsoft technologies to deliver customer analytics solutions including Azure, Power BI and Office 365.

Cloud data integration

Talend Cloud delivers a single platform for data integration across public, private, and hybrid cloud, as well as on-premises environments, and enables greater collaboration between IT and business teams. Stitch, a Talend company, is a cloud-first, developer-focused platform for rapidly moving data into destinations such as Data Warehouses.

Acrotrend is a supplier within the G-Cloud Version 11 Framework

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Reference Architecture for Customer Analytics

The following diagram represents our recommended best of breed technology stack for Customer Analytics projects. Learn more…

Architecture for Customer Analytics with vendor mapping

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