Acrotrend is a Financial Times UK's Leading Management Consultancy 2020 Learn More

Acrotrend helps businesses to:

acquire more customers faster
and hold onto them for longer
by keeping them happier

We increase
customer lifetime value by using actionable  insights, practical data science and sophisticated artificial intelligence

Data Warehouses Delivered

Customer Analytics Projects

Data Specialists

We give your organisation the capabilities to
know what data to use
Show your teams how to uncover the
so what behind the customer data

Then enable smarter decisions by knowing –
now what needs to be done

Our Method

Four Dimensional Data Insights

4dDI Model

4dDI creates lasting transformation and long -term self sufficiency by focusing on customer insights capabilities.

4dDI creates lasting transformation and long-term self sufficiency by focusing on customer insights capabilities.

Our 4dDI Model

This is the model behind the method which drives all of our work. To learn more about how it works, move your cursor over each section.

Our 4dDI Model
Linking Data and Business Goals Data Compliance Data Governance Data Operations Business Processes Humans & A.I. Data Technology & Machine Learning

Linking Data and Business Goals

At the core of all our projects, we ensure that your data goals are defined by your business's goals. So that right from the start, your data capabilities are focused on achieving your overall business goals, to make your business truly 'data-driven' and not just 'data-busy'.

Data Compliance

Our first step in building robust data capabilities, is to ensure that your data are completely safe to use, by adhering to all applicable forms of regulatory compliance. Such as the GDPR in Europe, the CCPA in the USA, or the PDPB in India.

Data Governance

Your business's data has a crucial job to do, which is to enable your business to achieve its goals. So now we ensure that your data are fit and strong enough to do that job, by applying data governance which creates and maintains high levels of data quality and integrity.

Data Operations

To ensure that your business derives the highest value from its data, we ensure that essential procedures such as data cataloguing, data quality management and data warehousing, are operated efficiently and cost-effectively as part of an enterprise data operating model.

Business Processes

For data insights to drive achievement of your business's goals, the insights must be aligned to your business's processes, which work to achieve those goals. So our first step in building insight capabilities, is to ensure that your business processes are primed to become supercharged with actionable intelligence.

Humans & A.I.

Insights alone won't deliver your business's goals, its what you do with those insights that really matters. So we ensure that your data insights are converted into effective actions, either through people-focused change management, or by employing the latest advances in artificial intelligence systems.

Data Technology & Machine Learning

Technology is the essential ingredient for turning data into insights. We build the optimal configuration of data architecture and data integration, combined with analysis software and data science. Crucially we do this last, to ensure that your technology is never just an expensive solution looking for a problem.

How We Work

DEPTH Framework

Our DEPTH approach creates pace and agility in our work, by dividing activities into five distinct categories. This enables us to plot clear roadmaps, devise effective plans, and deliver outstanding results within time and cost constraints.

Our Experience

Case Studies

Acrotrend and Nuffield Health’s Strategic Partnership

Nuffield Health holds enormous quantities of data. This data was creating data silos and making it difficult not only to obtain a true and consolidated view of customers, but to pull business-critical reports required to guide their key strategy of ‘Connected Health’.

Cancer Research UK

Cancer Research relies completely on the financial contributions of supporters; therefore, understanding which of its supporters contribute most to their bottom line is vital to the success of its supporter relationship management and outbound marketing campaigns.

UBM Centre of Excellence

The company organises some of the most well-known and longest running events across 11 critical sectors as well as owning the largest medical publishing business in the US. Acrotrend helped UBM in establishing a Customer Insights Centre of Excellence to support and deliver customer analytics across various portfolios and brands in a standardised and optimised way.


What Our Customers Say About Us

“The Acrotrend team clearly demonstrated their ability to work as a strategic partner with our stakeholders. They not only fully understood our current and future requirements but accurately translated those findings into a technology architecture that will future-proof our organisation, provide us with advanced data analytics, and provide us with on-going cost savings. These outcomes underline why we chose them and why they have such a brilliant track record of delivery in this area”.

Georgia Patin, Head of Technology Architecture, Nuffield Health

“Acrotrend helped us understand our members’ behaviours at gym sites and brought out very actionable segments and data-driven insights. We can now nurture these segments through our digital marketing initiatives to improve the member experience, and drive better health outcomes and lifetime value from our gym members.”

Ben Hammond – Head of CRM, Nuffield Health

“Acrotrend’s right approach means that we have been able to deliver projects within tight budgets. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”

SRM Program Director, Cancer Research UK.


Best of Breed Technologies

Acrotrend partners with industry leading vendors to deliver end-to-end solutions for our clients.