Choosing not to have a healthy Customer Data Analytics environment is no longer an option for a modern digital business. The winners will be those who put digital Customer Data Analytics at the heart of their competitive strategy and it is these leaders who gain an advantage, while laggards struggle to stay on top of their data. Our Health Check gets organisations on top of their Customer Data Analytics and builds a futureproof environment pointing the way for a rapid digital transformation. If you want to ascertain how exactly to engage your customers by enhancing their experiences, the Health Check and Assurance Service will provide increasing value.
• Do you need to know whether your environment is fit for purpose and fit for the future?
• Can you assemble a digital Customer Insights Architecture from new and existing technologies?
• Can you gather a 360 degree and multi-dimensional digital view of your audiences?
• What are your avenues and opportunities to bring in cost efficiencies?
• What are you lacking in order to increase customer acquisition, engagement and loyalty objectives?
The Health Check and Assurance Service assesses your Customer & Audience Data Analytics (CADA) environment, the vision for the business and your business’ roadmap. We provide clear FAST-VRM™ aligned recommendations, so you have an environment that is not only “fit for now,” but “fit for the future.”
Based on the output of the Health Check, we help you implement the recommendations using the appropriate support services from our team and a dedicated Assurance Board to oversee implementation.
Our Health Check and Assurance Service combines our years of experience, the latest thinking in customer and audience data analytics with the practicalities of day to day delivery and operational support.
We do this in 3 stages:
Our Health Check and Assurance Service involves three weeks’ work spread over a six-month period, during which time we ascertain your fitness level. We will review your current analytics environment; benchmarking against your desired target state and document recommendations to prioritise and plan the correct approach for you.
An Assurance Board oversees improvements and changes in your technology and data environment, establishing a pragmatic approach, with actionable recommendations combined with guidance that is aligned to the capabilities of your organisation.
Documenting KPI reports upon completion and re-evaluating any gaps in your fitness levels. Using this service ensures your data always informs your business decisions.