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news


August 30, 2017

Get the Urge to Merge Your Event Data


There is a growing interest in using data to create business value, but with it comes a double-edged risk.

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August 20, 2017

7 Tips to Audience Insight Success for Event Organisers


Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.

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July 18, 2017

Are You GDPR Compliant?


How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, had the pleasure of speaking on a panel of experts about the implications of the upcoming General Data Protection Regulation. 

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Categories

Event Analytics
August 30, 2017

Get the Urge to Merge Your Event Data

There is a growing interest in using data to create business value, but with it comes a double-edged risk.

Event Analytics
August 20, 2017

7 Tips to Audience Insight Success for Event Organisers

Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.

Event Analytics
July 18, 2017

Are You GDPR Compliant?

How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, had the pleasure of speaking on a panel of experts about the implications of the upcoming General Data Protection Regulation. 

Visualisation
July 7, 2017

4 Ways Data Visualisation Improves Decision-Making

They say a picture paints a thousand words when it comes to detailed statistical data.

Customer Analytics
June 20, 2017

Top 3 Reasons Why Customer Analytics Projects Fail

It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly.

Customer Analytics
June 8, 2017

Deliver Unique Experiences for the Fitness Industry Using Analytics

Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.